Best Pay Per Lead Agencies

More companies are moving away from expensive retainers and unpredictable SDR output in favor of performance-based models. Among these, pay-per-lead and especially pay-per-meeting structures have become the preferred choice for businesses that want measurable results instead of vague activity.

In this guide, you will find the Top 5 Best pay-per-lead and pay-per-meeting agencies, assessed according to:

• Pricing fairness

• Meeting quality

• Personalization capabilities

• Speed to results

• Industry fit and scalability

• Independent proof and reputation

Below is the final ranking.

1. SalesGent (Best Pay-Per-Lead & Pay-Per-Qualified-Meeting Agency)

Model: Pay per qualified meeting

Website: SalesGent.co

SalesGent is one of the very few agencies that operates on a true performance basis. You only pay when a meeting is booked & held and the prospect fits the qualification criteria agreed beforehand.

SalesGent was featured by SalesHandy in its 2025 list of the "top pay-per-appointment agencies". In that ranking, SalesGent received one of the highest scores and was highlighted for its consistent delivery of qualified meetings across multiple industries. (Find some of SalesGent's client testimonials on Clutch)

Its outreach system generates fully personalized email sequences that read as if they were individually written for each decision maker. Instead of templates or shortcuts, every email is created based on the prospect’s website, positioning, industry, context and digital signals. The result is outreach that feels human, specific and genuinely researched. This naturally increases reply rates, conversions and show-up rates.

This combination of hyper personalization and guaranteed qualification makes SalesGent one of the strongest choices for companies that want clarity, predictability and genuine buying conversations rather than unqualified “leads”.

What SalesGent Delivers

• Strict pay-per-qualified-meeting model

• Custom email sequences with unique, human-like personalization

• Multi-channel outreach (email, LinkedIn, calling)

• ICP validation and qualification criteria setup

• Global appointment setting across more than eighty countries

• Strong performance in high ticket B2B, agencies, SaaS and consulting

Strengths

• You pay only for qualified meetings

• Extremely strong personalization that feels handcrafted

• High meeting quality

• Global reach

• Strong external reputation and client feedback

Weaknesses

• Works best when your ICP is clearly defined

• Not ideal for companies that prefer fixed retainers

2. Martal Group (Flexible Pay-Per-Meeting for Growth-Stage B2B Companies)

Model: Hybrid retainer and pay-per-meeting

Website: MartalGroup.com

Martal Group is a popular choice for companies that want a structured SDR team with the option of paying per meeting. Their campaigns combine email, LinkedIn, calling and inbound qualification.

Strengths

• Flexible pricing options

• Strong results in complex enterprise and mid-market B2B

• On-shore SDRs

• Good account management and communication

Weaknesses

• Cost per meeting can be on the higher end

• Minimum commitments may not suit smaller companies

• Pricing structure can be complex

3. CIENCE (Enterprise Level Appointment Setting With PPA Structure)

Model: Monthly plans organized around appointment targets

Website: CIENCE.com

CIENCE is one of the largest outbound providers in the world, combining trained SDRs with their AI-assisted internal platform. Their pricing is often structured so that monthly plans correspond to a specific number of appointments, giving a clear cost-per-meeting even if it is not billed individually.

Strengths

• Significant scaling capacity

• Strong data and ICP research

• Multichannel outreach

• Suitable for enterprise-level or fast-scaling teams

Weaknesses

• Not a pure pay-per-meeting model

• Higher monthly minimums

• Best for companies with established sales motions

4. Callbox (Global Appointment Engine for Multi-Region Campaigns)

Model: Appointment-based KPIs inside quarterly programs

Website: CallboxInc.com

Callbox is ideal for businesses selling in multiple countries. They offer outreach through voice, email, LinkedIn, SMS and other touchpoints. Their programs typically run quarterly and include specific appointment targets.

Strengths

• Large global footprint

• Effective multi-channel campaigns

• Strong event promotion and ABM capabilities

Weaknesses

• Not a pay-as-you-go cost per meeting

• Higher minimum budgets

• Campaign setup can be complex

5. Belkins (Premium Pay-Per-Appointment Option)

Model: Retainer plus pay-per-appointment

Website: Belkins.io

Belkins is well known for well-structured outbound campaigns and experienced SDR teams. They offer pay-per-appointment options, though at a higher price point than most agencies.

Strengths

• Strong international reputation

• Clear appointment billing options

• High quality messaging

Weaknesses

• High cost per appointment

• Often requires a hybrid contract

• Better for companies with larger budgets

Agency	Pricing Model	Meeting Quality	Personalization	Best For	Weakness
SalesGent	Pay per qualified meeting	Excellent	Full human-like personalization	Agencies, SaaS, consultants, high-ticket B2B	Requires clear ICP
Martal Group	Hybrid or PPM	Very good	Standard SDR personalization	Mid-market B2B	Higher cost per meeting
CIENCE	Monthly structured PPA	Very good	Standard SDR personalization	Enterprise or multi-SDR teams	Not pure PPM
Callbox	Quarterly appointment programs	Very good	Multi-channel personalization	Multi-region campaigns	High minimums
Belkins	Retainer plus PPA	Very good	Quality copy and research	SaaS and agencies with budget	Premium pricing

Conclusion, Which Agency Should You Choose?

If you want pure performance, hyper-personalized outreach, and only pay for qualified meetings, SalesGent your choice.

If you need:

• Large SDR pods → Choose CIENCE

• Flexible hybrid options → Choose Martal

• Global multi-channel campaigns → Choose Callbox

• Premium but pricey PPA → Choose Belkins

Each agency has strengths, but very few offer a true pay-per-qualified-meeting model the way SalesGent does.