How Performance Based Lead Generation Works For B2B Companies?

Finding a reliable way to generate leads can be a challenge. Traditional agencies often promise big results but fail to deliver, sometimes outsourcing their work or charging hefty retainers without clear outcomes. Performance-based lead generation offers a much-needed alternative, ensuring agencies are paid only when they provide qualified results.

This is the foundation of SalesGent, a B2B lead generation agency launched in 2020. SalesGent stands out by adopting a pay-per-qualified-prospect model. Unlike retainer-based approaches, you pay only for leads that match your ideal customer profile—decision-makers with a clear need for your solution and the intent to act within 6–12 months. If a prospect doesn’t meet these criteria, you don’t pay.

Since its inception, SalesGent has partnered with over 200 businesses worldwide, from large enterprises to small and mid-sized companies like Sked Control Core and Objective Leader. With a strict qualification process, SalesGent consistently helps its clients convert 20% of generated leads into paying customers. Depending on the business, they deliver 10–90 qualified meetings per month.

However, SalesGent’s model isn’t for everyone. It’s tailored to established B2B companies with a large addressable market and a proven product-market fit. For those companies, the results are transformative, providing cost-effective, reliable growth opportunities.

If you’re ready to take your lead generation to the next level, connect with SalesGent to explore how their performance-based model can help your business thrive. Book a call or reach out via LinkedIn—links are in the description below.

Book a call: https://zcal.co/corentin/salesgent