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3 Steps To Define Your B2B Email Marketing Strategy

Defining a strategy for your Lead Generation campaigns sounds obvious but really important. Many of our clients were failing at generating quality prospects because of an undefined strategy.

“Most marketers are using the same kind of message. Be creative, stand out from the crowd and you will get responses.

1. Define your audience and set priorities


One of the most important things in B2B email marketing is your audience. When defining your buyer's personas, it is really important to evaluate the juiciest ones, the ones you could get the biggest contracts from. One of the first things we do at SalesGent is to divide your audience into 3 categories: P1, P2, and P3, P1 being the higher value ones, and P3 the ones we deem would yield the less value for you. This enables us to define a clear strategy to achieve your goals



2. Set clear goals


Defining a strategy is setting goals and finding a way to achieve them. Setting goals will help you to know where you are heading. These goals could be revenue increase, executive intros increase, brand's popularity increase... At SalesGent, our first goal is to help you achieve yours with lead generation. During the Onboarding call, we will talk about your ambitions and define a strategy based on your profile, needs, and expectations.



3. Do not stop until you get results


The fear of being rejected can sometimes discourage people from prospecting & cold emailing. If you find your outreach does not generate results, then find a new approach. Try new things, be creative in your message. Most decision-makers receive hundreds of propositions every week, the good thing is most marketers are using the same kind of message. Be creative, stand out from the crowd and you will get responses.



If you want to know more about our prospecting methodology, you can schedule a 30 min demo of our solution.

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